Wednesday 11 February 2026: Cadillac will bring the excitement of Formula One® to the Southern hemisphere with the reveal of its Cadillac Formula One race livery show car.

Hosted at the Cadillac Experience Centre in Sydney ahead of the FORMULA 1 QATAR AIRWAYS AUSTRALIAN GRAND PRIX 2026, the reveal will give media and VIP guests a close look at the car that signals Cadillac’s bold entry onto the global motorsport stage.

“This is a landmark moment for Cadillac in Australia and New Zealand, and for motorsport fans across the Southern Hemisphere,” said Jess Bala, Managing Director, GM Australia & New Zealand.

“Bringing the Cadillac F1 car here for its first appearance in this region highlights our commitment to performance, innovation and to growing the Cadillac brand well beyond its traditional heartland.”

The Cadillac F1 show car highlights the brand’s design and engineering philosophy at the very highest level of global competition, building on Cadillac’s established success across international endurance racing and North American motorsport.

“Formula 1 is where the world’s leading automotive and technology brands compete, and Cadillac belongs on the grid,” said Bala. “This car is a clear statement of intent: Cadillac is here to challenge, to innovate, and to inspire a new generation of performance fans.”

The Southern Hemisphere debut of the Cadillac F1 car comes ahead of the expansion of Cadillac’s next-generation electric portfolio in Australia and New Zealand, including the OPTIQ and VISTIQ - which will join the LYRIQ in the line-up this year. This forms part of a broader strategy to build awareness and aspiration for the brand across the region.

“We are at the start of an exciting new chapter for Cadillac in Australia and New Zealand,” added Bala. “From our all-electric lineup to our return to the pinnacle of global motorsport, we’re showing what the future of Cadillac looks like – and we’re proud to share that story first with media here in the Sydney.