The location for Cadillac's exciting entry point to the Australian market has been confirmed, with work commencing on the iconic automaker's debut facility in the happening heart of Sydney's creative inner south.
The country's first Cadillac Experience Centre occupies a stunningly designed open-plan space in the newly developed Rosebery Engine Yards retail and lifestyle precinct.
Tastefully incorporated into the heritage-listed site, the centre's 841-square-metre footprint offers an impressive suite of premium amenities for Cadillac Australia guests.
These include a dozen branded parking bays (five secured/garaged and seven external), three secured undercover servicing bays, and multiple delivery bays, alongside state-of-the-art technician service facilities.
"It feels natural to bring Australia's first Cadillac Experience Centre to such a contemporary, open, and authentic space," said Jess Bala, Managing Director of GM Australia and New Zealand.
"It's a pleasure to be able to invite guests closer to one of the world's great brands, where they can experience the luxury evolution of Cadillac firsthand.
"Rosebery Engine Yards has a rich heritage which arms it for the future, with no shortage of simultaneous buzz about what's coming next - that sounds familiar to me."
The Cadillac Experience Centre was crafted in partnership with local design and architecture practice Gensler. The award-winning global firm was also responsible for designing Cadillac's first European showroom - an innovative and future-facing space in Zurich, Switzerland.
"Even the most iconic brands need to speak with their customers in open, inviting, and thoughtfully physical crafted spaces," said Tom Owens, of Gensler's Sydney office. "That's what we've delivered alongside Cadillac at Rosebery, offering a window into the next generation of luxury and electric driving in Sydney's most transformative new creative hub.
"Both the Cadillac brand and the Australia design aesthetic have a strong affinity for bold and cutting-edge designs, so we saw a fantastic opportunity to blend the two together seamlessly."
Flanked by fellow luxury brands such as LUNE Croissanterie, Rebecca Vallance, MJ Bale, Oroton, Zimmermann, Gelato Messina, and Camilla & Marc, Cadillac is the only automaker on the Rosebery Engine Yards development.
With its high-end finishes and generous gardens, Rosebery Engine Yards has been curated for ease of socialising, relaxation, and shopping, and includes an array of food and beverage options. Details such as original beams, artisan brickworks, exposed bolts and hidden gems invite the curious in for closer inspection.
It's an exciting time for the iconic American marque in Australia, with an array of next-generation models arriving soon, headlined by the all-electric Cadillac LYRIQ luxury SUV.
As evidence of Cadillac's commitment to a truly global rollout, the LYRIQ is being built in right-hand drive at Cadillac's Tennessee factory, and, with the C8 Corvette, is another factory produced RHD model from GM in Australia and New Zealand.
Cadillac's global image is based on the foundation of expressive luxury, and is built on the four key pillars of Captivating Presence, Precision in Execution, Moments of Brilliance and Emotional Connection, all of which will be on display in Australia's first Cadillac Experience Centre.
